Inspired by a passionate pursuit of identity, His Word I AM is not just a brand, but a lifestyle in Christ. Knowing who you are reveals a discovery of value in oneself. We believe, "who am I?" is an unanswered question we look for in many things, except from the One who created us in His image and likeness. Who you think you are determines your lifestyle. "As a man thinks in his heart so is he."

Proverbs 23:7